Privacy Policy

Welcome to LyraBet’s Privacy Policy. This document explains how LyraBet (referred to as “we,” “us,” or “our”) collects, uses, stores, and protects your personal data when you access or use our website lyrabet777.co.uk and associated services. By using our services, you consent to the practices described herein. If you do not agree with this policy, please do not use our services.

1. Data Controller

The data controller responsible for your personal data is LyraBet Ltd, registered in the United Kingdom. Our registered office is at 123 Betting Street, London, W1A 1AA, United Kingdom. For any privacy-related enquiries, you can contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process the following categories of personal data:

  • Full name (first and last name)
  • Contact details including email address, telephone number, and postal address
  • Date of birth and gender to verify your age and identity
  • Account registration details and profile information
  • Payment information such as bank or card details and transaction history
  • IP address, device identifiers, and technical data about your device and browser
  • Details of your use of our services, including login times, bets placed, and game preferences
  • Verification documents (e.g., passport, driver’s licence) for identity confirmation and regulatory compliance
  • Information from third parties, such as credit reference agencies and fraud prevention services
  • Special category data, including information related to self-exclusion or health, if voluntarily provided

3. How We Use Your Data

Your personal data is used for the following purposes:

  • To create, manage, and maintain your account and provide our gaming services
  • To verify your identity and age, ensuring compliance with UK Gambling Commission regulations
  • To process deposits, withdrawals, and other payment transactions securely
  • To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling requirements
  • To communicate with you regarding your account, service updates, and important notifications
  • To manage promotions, bonuses, and competitions you participate in
  • For marketing communications, where you have provided explicit consent
  • To personalise your experience and tailor our services and offers to your preferences
  • To improve our website, services, and internal business processes through analytics and research
  • To detect, prevent, and investigate fraud, money laundering, and other criminal activities

4. Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Gambling Act 2005. Our lawful bases for processing include:

  • Your consent, where applicable (e.g., marketing communications)
  • Performance of a contract with you (e.g., providing gambling services)
  • Compliance with legal obligations imposed on us by UK law and regulatory authorities
  • Our legitimate interests, such as fraud prevention, service improvement, and security, balanced against your rights and freedoms

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy and to comply with legal and regulatory requirements. Generally, we keep your data for up to five years following the closure of your account or last activity, unless a longer retention period is required by law or for ongoing investigations, including self-exclusion periods.

6. Marketing Preferences

With your explicit consent, we may send you marketing communications about our services and promotions. You can manage your marketing preferences or opt out completely at any time via your account settings or by following the unsubscribe link in our emails. We will never share your data with third parties for marketing without your consent.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. These tools help us:

  • Ensure website functionality and security
  • Remember your preferences and settings
  • Analyse website usage to improve performance
  • Deliver personalised and relevant advertising

You can control or disable cookies through your browser settings; however, some cookies are essential for the proper functioning of our website.

8. Sharing and Disclosure of Your Data

We may share your personal data with:

  • Service providers who support our operations, such as payment processors, software suppliers, and customer support providers
  • Regulatory bodies, including the UK Gambling Commission, for compliance and investigations
  • Fraud prevention and identity verification agencies
  • Companies within the LyraBet group
  • Third parties authorised by you

Where data is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO).

9. Data Security

We implement robust technical and organisational measures to protect your personal data from unauthorised access, loss, alteration, or destruction. These include encryption, firewalls, secure servers, and regular security assessments.

10. Your Rights

You have the following rights under UK data protection law:

  • The right to be informed about how your data is used
  • The right to access the personal data we hold about you
  • The right to rectify inaccurate or incomplete data
  • The right to erasure (“right to be forgotten”) in certain circumstances
  • The right to restrict or object to processing in specific situations
  • The right to data portability
  • The right to withdraw consent at any time, without affecting prior processing
  • The right not to be subject to automated decision-making that significantly affects you

To exercise any of these rights, please contact us at [email protected]. We will respond within the timeframes required by law.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We encourage you to review it regularly. Continued use of our services after updates constitutes acceptance of the revised policy.

12. Complaints

If you have concerns about how we handle your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) via their website: https://ico.org.uk/.

For information and support regarding responsible gambling, please visit BeGambleAware, a UK charity dedicated to promoting safer gambling.

Last updated: June 2024